In a world where the stainless steel market is facing significant competition from aluminum alloys, one dealer who has managed to maintain steady growth in the stainless steel business is Wu Yumin, General Manager of Vertex Flowtubes in Zhao’an, Fujian Province, who we interviewed today. He offers his insights on how to run a stainless steel decorative pipe business.

Mr. Wu entered the stainless steel industry in 1999, starting as an apprentice in stainless steel processing, then opening a shop and moving on to pipe distribution. This journey has spanned over two decades. When asked about his business secrets, Mr. Wu smiled and said, “There’s really no secret. It’s all about considering the customer, selling high-quality products, and providing excellent service.”

Selling High-Quality Products

Mr. Wu, who joined Vertex Flowtubes in 2015, said he was immediately attracted by Vertex Flowtubes’ authentic steel stamp and stainless steel patterned pipes. In a world plagued by counterfeit and fraudulent products, the authentic steel stamp provides customers with assurance and offers numerous marketing benefits. Only those with a genuine business sense would choose to sell stainless steel decorative pipes with authentic markings and thickness. Our products are distinguished from others by their distinctive, authentic steel stamp. This is our biggest selling point for Vertex Flowtubes.

The beautiful appearance of our decorative stainless steel tubes was another factor in Mr. Wu’s choice of Vertex Flowtubes, both for their sleekness, shape, and size. Mr. Wu has been in the industry for many years and has come across countless stainless steel tube brands. After careful comparison, he ultimately chose Vertex Flowtubes. Besides guaranteed quality, Vertex Flowtubes’ patterned tubes offer a competitive advantage.

With economic development, ordinary stainless steel tubes are no longer able to meet the growing demands of consumers. Villas and self-built villas require more high-end and unique stainless steel tubes for their decoration. Vertex Flowtubes’ European-style decorative stainless steel tubes, various colored stainless steel tubes, and stainless steel wood-grain tubes perfectly meet these needs, and this unique selling point is what Mr. Wu is promoting.

Building a strong reputation for service

Mr. Wu’s continued success and growth in the stainless steel business is inseparable from the support of his fabricators. When I asked Mr. Wu why he had so many clients, he explained, “After your first visit, it’s almost impossible for them to buy from you. But when you have a second visit for tea and a chat, you’re already more familiar with them than the first time. After visiting them multiple times, they’re likely to be your lifelong customers.” Mr. Wu visited one client nearly twenty times over two years before closing a deal. I’m impressed by his perseverance. A hardworking person like him is bound to succeed in whatever he does.

Mr. Wu also said, “In the same stainless steel market, everyone may know each other to some degree. But how many are actually willing to take the time to visit customers? When a dealer is willing to invest time and effort in visiting customers, they sense respect and that their needs are attentive. This naturally builds trust, making cooperation easier.” Mr. Wu said that while this method is a bit clumsy, it is undoubtedly the most effective one. He modestly explained that this is a method he learned at the Vertex Flowtubes Wealth Forum.

Thinking of others leads to win-win cooperation.

During my conversation with Mr. Wu, what struck me most deeply was his sincerity. He said, “When doing business, you must be considerate of others and have an altruistic mindset. Make the other party and everyone around you feel, ‘This deal is great!’ They will then reciprocate with kindness, resulting in a mutually beneficial outcome for both parties.” “

Adhering to this altruistic spirit, Mr. Wu holds an annual meeting for his clients and employees to honor and thank them. Profiting for himself, while also benefiting others, is Mr. Wu’s approach to business.

No one achieves success easily. For Mr. Wu, selling high-quality stainless steel decorative pipes is based on altruism, and diligently visiting clients is a way to better understand their needs. This sincere and pragmatic approach to customer service will undoubtedly resonate with clients, and business success will naturally be excellent.